Mexico Reveals Fourth ‘Magical Town” in the Riviera Maya

As the Cancun area continues to attract global attention, the state of Quintana Roo and Government of Mexico have just unveiled an exciting tourism initiative for a nearby city. Cozumel is now officially designated a Magical Town or Pueblo Magico, joining three other cities in the same state with that title: Bacalar, Isla Mujeres, and Tulum. The secretary of tourism met with the mayors of each town this month to make it official. These tourism investments aim to offer travelers an enhanced experience and preservation of the area’s cultural heritage and natural wonders.

What are Pueblos Magicos or Magical Towns in Mexico?

A Pueblo Mágico, or Magical Town, is a designation given by the Mexican government to towns or villages that possess significant cultural, historical, or natural value. These towns are recognized for their unique charm, traditional architecture, rich cultural heritage, and distinctive local traditions. The Pueblo Mágico program aims to promote tourism and economic development in these areas by preserving their cultural identity and offering visitors authentic Mexican experiences.  

Official Logo of the Pueblos Magicos Program


To attain Magical Town status, a town must have a population exceeding 20,000, be situated within 124 miles of a prominent tourist hub, maintain a tourism development initiative for a minimum of three years, ensure the safety and well-being of visitors, and offer distinctive symbolic or cultural attractions. Last year over 100 cities were nominated for Magical Town status but only 45 were selected.


The mayors of four Magical Towns in Quintana Roo make it official.


The extra tourism investment funds are used to revive historic architecture, fund new art installations, increase marketing budgets and to build new, modern visitor centers in Magical Towns. Travelers to Pueblos Mágicos can expect to encounter picturesque streets, vibrant markets, historical landmarks, and opportunities to immerse themselves in the local culture, making for unforgettable and enchanting experiences for years to come.


“Ángeles Verdes”: Helping Tourists & Addressing Safety Concerns

In addition to enhancing the tourist experience, Quintana Roo is also prioritizing the safety and convenience of travelers with the deployment of Green Angels, or Ángeles Verdes to Cozumel. These assistance teams will provide aid and support to tourists navigating the state’s most popular thoroughfares with roadside assistance and offering directions to popular destinations in English and Spanish.

Four “Green Angels” pose with their tourism support vehicle.


The Four “Pueblos Magicos” in Quintana Roo

Congratulations to the newly designated Magical Town of Cozumel! The city joins Bacalar, Isla De Mujeres and Tulum in Quintana Roo and will all now benefit from these investments in tourism. If you’re unfamiliar, here’s just some of the magic that can be found in Quintana Roo:

Cozumel: A Magical Island Paradise in the Caribbean

Cozumel, a jewel nestled in the Caribbean Sea, has been bestowed with the prestigious title of “Magical Town” in 2024. Renowned for its pristine beaches, crystal-clear waters, and vibrant marine life, Cozumel captivates visitors with its natural beauty and rich cultural heritage. Top tourist spots include the famous Palancar and Chankanaab reefs, where diving and snorkeling enthusiasts can explore the underwater wonders. Meanwhile, history buffs can explore ancient Mayan ruins such as San Gervasio and El Cedral. With its laid-back atmosphere, friendly locals, and range of amenities, Cozumel offers an idyllic setting for both vacationers and residents alike. For those seeking to live amidst paradise, Cozumel presents attractive real estate opportunities, with options ranging from beachfront villas to cozy condos, ensuring a slice of Caribbean heaven to call home. View homes for sale in Cozumel.

Bacalar: The Magic of the Lagoon of Seven Colors

Bacalar, known as the “Magical Town of the Lagoon of Seven Colors,” enchants visitors with its breathtaking natural beauty and tranquil ambiance. The town’s main attraction is undoubtedly the stunning Bacalar Lagoon, with its mesmerizing shades of blue and green. Popular activities include swimming, kayaking, and boating on the lagoon’s pristine waters, as well as exploring nearby cenotes and Mayan ruins. Bacalar’s laid-back lifestyle, coupled with its emerging eco-tourism scene, makes it an appealing destination for nature lovers and adventure seekers alike. With its growing popularity, Bacalar is also becoming an attractive option for those looking to invest in real estate, offering a range of waterfront properties and eco-friendly developments amidst its picturesque surroundings.

Isla Mujeres: Paradise Found in the Mexican Caribbean

Isla Mujeres, a hidden gem in the Mexican Caribbean, has been designated as a “Magical Town” as well, further enhancing its allure as a tropical paradise. Renowned for its powdery white sand beaches, turquoise waters, and vibrant coral reefs, Isla Mujeres beckons travelers seeking relaxation and adventure. Top attractions include Playa Norte, consistently ranked among the world’s best beaches, and the famous Punta Sur Sculpture Garden, showcasing stunning ocean views and contemporary art installations. With its charming downtown area, bustling markets, and laid-back atmosphere, Isla Mujeres offers a delightful escape from the hustle and bustle of everyday life. For those looking to make paradise their permanent home, Isla Mujeres presents a range of real estate options, from quaint seaside cottages to luxurious waterfront estates, ensuring residents can enjoy island living at its finest.

Tulum: Where Ancient Ruins Meet Pristine Beaches

Tulum, a coastal paradise on the Riviera Maya blends ancient Mayan history with modern luxury. Home to the iconic archaeological site of the same name, with its cliff-top Mayan ruins overlooking the Caribbean Sea, Tulum offers a unique blend of culture and natural beauty. Visitors can explore the ancient ruins, swim in cenotes, or relax on the pristine beaches lining the coast. Tulum’s bohemian vibe, eco-conscious ethos, and world-class dining and wellness offerings make it a magnet for travelers seeking a holistic retreat. With its booming real estate market, Tulum also appeals to those looking to invest in a piece of paradise, with options ranging from eco-friendly villas to chic beachfront condos, promising a laid-back lifestyle amidst breathtaking surroundings. View homes for salle in Tulum.


As Quintana Roo gears up to welcome an influx of visitors in 2024, the local hospitality and tourism sectors are gearing up to meet the needs of travelers, offering a range of accommodations, activities, and services tailored to their preferences. From eco-adventures in the jungle to relaxation on pristine beaches, Quintana Roo offers something for every type of traveler.

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